01/ 10

product development

GOING THOUGH EVERY STEP OF THE PROCESS FROM PRODUCT TO PACKAGING
02/ 10

CONCEPT DESIGN

EXPLORING THE REASONS WHY PRODUCTS ARE THE WAY THEY ARE IS THE WAY TO TRUE INNOVATION
03/ 10

SYSTEM DESIGN

SIMPLE COMPONENTS THAT ARE PART OF A BIGGER UNIVERSE
04/ 10

PACKAGING AND FOOD DESIGN

INTEGRATED BLEND BETWEEN 2D AND 3D DESIGNS
05/ 10

MECHANICAL CONSTRUCTION

TO FIND THE BETTER SOLUTION FOR EACH COMPONENT ANALYZING THEIR USE, DURABILITY AND MAINTENANCE
06/ 10

TOYS

POLIGONAL 3DCAD ALLOWS TO GET COMPLEX VOLUMES IN A FRACTION OF TIME
07/ 10

HIGH END VISUALIZATION

VIVID AND STRONG IMAGES WITH EXITING REALISM
08/ 10

Video presence

MOTION GRAPHICS FROM 3DCAD AND VIDEO EDITING
09/ 10

VISUAL COMUNICATION

STORYTELLING WITHOUT WORDS
10/ 10

COMPLEX SURFACES DESIGNS

DEEP STUDIES OF SURFACES GENERATION ALLOW TO CREATE OBJECTS WITH MORE SENSE AND UNITY

--

I think Design..

I think design as a way of solving problems of people in their daily lives. Many times, design becomes repetition just an esthetics issue that is not in the essence of a product. That´s what I like to change as designer. A product is a summary of many and opposing necessities, it is the result of determining which is more important than the others, It makes sense in the context where is to be used, in relation to the persons that will be using it, a product has subjective and cultural meaning, in less than a second people recognize and codify it by their memories. When all of this comes in place the product designs itself, It´s shape and components exists in harmony working together as a whole..

Skills

Product design evolves with a wide set of tools to support the many stages of a development.

presence

Design thinking

Unrwap the layers of extisting products to find better and innovative design solutions.

presence

Concept design

Explore new possibilities compositing the product arround how to solve a problem.

presence

G2 Surfacing

Detailed construction with seamless connections between surfaces. Ready to molding 3dcad models with beautifull reflections

presence

Visual comunication

Visual impact and descriptions are key to propel managing and investing role players into action as to have clearer and more precise insights of the process.

presence

Video

Video presentations are the most powerfull and effective visual comunication tool, allowing to highligt the ideas to comunicate in thr right order and time.

presence

Project management

To make sure the best possible results are reached with the resources available, a good strategy and a well structured design program is a must.

Contact Me

If you love my works and you would like to work together, do not hesitate to contact me. A nice quote is always awaiting you!.

impressum

Made with love by Fernando Sorianello

Copyright © 2014 . All rights reserved.