"A designer is a planner with an aesthetic sense."
Bruno Munari
Artist, designer, and inventor
"The only important thing about design is how it relates to people."
Victor Papanek
Philosopher of design
Artist, designer, and inventor
Philosopher of design
Projects
Years designing
Recurring clients
I think design as a way of solving problems of people in their daily lives. Many times, design becomes repetition just an esthetics issue that is not in the essence of a product. That´s what I like to change as designer. A product is a summary of many and opposing necessities, it is the result of determining which is more important than the others, It makes sense in the context where is to be used, in relation to the persons that will be using it, a product has subjective and cultural meaning, in less than a second people recognize and codify it by their memories. When all of this comes in place the product designs itself, It´s shape and components exists in harmony working together as a whole..
I've been working since I graduated as a freelance designer in a wide variety of projects, in collaboration with other designers, ingeneers, directors, and various areas, searching for true innovations and real improvements.
Munich, Germany Product development, presentations and video.
Munich, Germany concept, ideation and video.
Munich, Germany graphic design.
Buenos Aires, Argentina Packaging product development.
Buenos Aires, Argentina construction Design.
Buenos Aires, Argentina high end Renders, collaborator.
Product design evolves with a wide set of tools to support the many stages of a development.
Unrwap the layers of extisting products to find better and innovative design solutions.
Explore new possibilities compositing the product arround how to solve a problem.
Detailed construction with seamless connections between surfaces. Ready to molding 3dcad models with beautifull reflections
Visual impact and descriptions are key to propel managing and investing role players into action as to have clearer and more precise insights of the process.
Video presentations are the most powerfull and effective visual comunication tool, allowing to highligt the ideas to comunicate in thr right order and time.
To make sure the best possible results are reached with the resources available, a good strategy and a well structured design program is a must.
If you love my works and you would like to work together, do not hesitate to contact me. A nice quote is always awaiting you!.
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Made with love by Fernando Sorianello
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